how can i help you? 

Do you need support in the field of digital transformation or innovation? Whether you are looking for one-off or more continuous support, I can help you with that. I combine extensive strategic experience in various sectors with a pragmatic approach. If applicable, I put together a team with other experts from my network.

For corporates

  • Business Strategy

  • Digital transformation strategy

  • Digital roadmap

  • Building an innovation ecosystem within your company

For entrepreneurs

  • Coaching you as an entrepreneur

  • Invest in your start-up or scale-up

For start-ups and scale-ups

  • Accelerate your start-up

  • Helping your scale-up grow

  • Finding and igniting new business concepts

Workshops anD Talks

I regularly provide workshops and presentations on topics like digital transformation, marketing, entrepreneurship, smart cities and mobility. Send me an email with your request.

Models & methods

In my work I use a set of strong tools, methods and models. Here you will find a couple of my favorite tools and resources.


I believe in the power of a strong network. I like to work together with the following companies;

The IN10 years

Since 1999 I was managing director of digital agency IN10, in Rotterdam. I was responsible for new business and client service direction, partnerships and the strategy of the agency. On top of that I've put a lot of effort in finding and binding new talent.

As a digital creative/strategist I've advised clients like Eindhoven Airport, Ster, City of Rotterdam, Port of Rotterdam, Rabobank, Triumph International, Unilever, Danone, Mars, BOVAG, Duvel and National Geographic.


Since 2016 I have been CEO of KNWU (Royal Dutch Cycling Federation). In this honorable role, I helped the federation to accelerate in the following areas: entrepreneurship, innovation, hospitality and digital maturity. After 2 years, I have been proud to hand over the baton to two people from the internal organization. #smartfederation #dutchcycling


A selection of companies and brands I have worked for / advised


  • CEO KNWU (2016 - 2018)

  • Managing Director / Founder IN10 (1999 - 2016)

  • Founder Soigneur, global cycling platform (2012 - )

  • Co-author ‘Internet, business in change' (1999)

  • Excellent Student Program Silicon Valley (2000)

  • TV Format Cowboys & Angels for WWF (2009)

  • Member of E-volve, the digital taskforce of VEA (2008 - 2011)

  • Advisory Board of Rotterdam University of Applied Sciences - CMI (2009 - 2011)

  • Board member Cycle for Water (2011 - 2015)

  • Founder Fans First, digital sportsmarketing (2012 - )

  • Board member Motel Mozaique, cityfestival (2014 - )

  • Board member Dutch Digital Agencies (2014 - 2015)

  • Dreamteam Transition in Sports NOC*NSF (2016 - 2018)

  • SXSW Innovation Program (2018)

  • Innovation Board KNVB (2019 - )


Check out my LinkedIn profile for more information.