how can i help you? 

Together with other experts I can help you with;

  • Innovation for your corporate or team

  • Accelerate your start up

  • Helping your scale-up grow

  • Finding and igniting new business concepts

  • Advising you as an entrepreneur

  • Invest in your start-up or scale-up

I'm often asked for workshops, masterclasses, inspirational sessions or talks.  On topics like digital transformation, marketing, entrepreneurship, smart cities and mobility.

The IN10 years

Since 1999 I was managing director of digital agency IN10, in Rotterdam. I was responsible for new business and client service direction, partnerships and the strategy of the agency. On top of that I've put a lot of effort in finding and binding new talent.

As a digital creative/strategist I've advised clients like Eindhoven Airport, Ster, City of Rotterdam, Port of Rotterdam, Rabobank, Triumph International, Unilever, Danone, Mars, BOVAG, Duvel and National Geographic.


Since 2016 I have been CEO of KNWU (Royal Dutch Cycling Federation). In this honorable role, I helped the federation to accelerate in the following areas: entrepreneurship, innovation, hospitality and digital maturity. After 2 years, I have been proud to hand over the baton to two people from the internal organization. #smartfederation #dutchcycling


A selection of companies and brands I have worked for / advised


  • Managing Director / Founder IN10 (1999 - 2016)

  • Co-author ‘Internet, business in change' (1999)

  • Excellent Student Program Silicon Valley (2000)

  • TV Format Cowboys & Angels for WWF (2009)

  • Member of E-volve, the digital taskforce of VEA (2008 - 2011)

  • Advisory Board of Rotterdam University of Applied Sciences - CMI (2009 - 2011)

  • Board member Cycle for Water (2011 - 2015)

  • Founder Soigneur, global cycling platform (2012 - )

  • Founder Fans First, digital sportsmarketing (2012 - )

  • Board member Motel Mozaique, cityfestival (2014 - )

  • Board member Dutch Digital Agencies (2014 - 2015)

  • CEO KNWU (2016 - 2018)

  • Dreamteam Transition in Sports NOC*NSF (2016 - 2018)

  • SXSW Innovation Program (2018)


Check out my LinkedIn profile for more information.