how can i help you?

Together with other experts I can help you with the following issues;

  • Innovation for your corporate or team
  • Accelerate your start up
  • Helping your scale-up grow
  • Finding and igniting new business concepts
  • Advising you as an entrepreneur
  • Invest in your start-up or scale-up

I'm often asked for workshops, masterclasses, inspirational sessions or talks.  On topics like digital transformation, marketing, entrepreneurship, smart cities and mobility.

The IN10 years

Since 1999 I was managing director of digital creative agency IN10, in Rotterdam. I was responsible for new business and client service direction, partnerships and the strategy of the agency. On top of that I've put a lot of effort in finding and binding new talent.

As a digital creative/strategist I've advised clients like Eindhoven Airport, Ster, City of Rotterdam, Port of Rotterdam, Rabobank, Triumph International, Unilever, Danone, Mars, BOVAG, Duvel and National Geographic.


Since 2016 I have been CEO of KNWU (Royal Dutch Cycling Federation). In this honorable role, I helped the federation to accelerate in the following areas: entrepreneurship, innovation, hospitality and digital maturity. After 2 years, I have been proud to hand over the baton to two people from the internal organization. #smartfederation #dutchcycling


• Founder IN10 (1999 -)
• Co-author ‘Internet, business in change' (1999)
• Excellent Student Program Silicon Valley (2000)
• TV Format Cowboys & Angels for WWF (2009)
• Member of E-volve, the digital taskforce of VEA (2008 - 2011)
• Advisory Board of Rotterdam University of Applied Sciences - CMI (2009 - 2011)
• Board member Cycle for Water (2011 - 2015)
• Founder Soigneur, global cycling platform (2012 - )
• Founder Fans First, digital sportsmarketing (2012 - )
• Board member Motel Mozaique, cityfestival (2014 - )
• Board member Dutch Digital Agencies (2014 - 2015)
• CEO KNWU (2016 - 2018)
• Dreamteam Transition in Sports NOC*NSF (2016 - 2018)
• SXSW Innovation Program (2018)

Check out my LinkedIn profile for more information.