A small selection of projects and cases that I am proud of.


1. Project tokyo

An innovation platform to create the fastest track bike in the world. An innovative collaboration between KNWU (Dutch Cycling), KOGA and TU Delft. Joined forces between riders and engineers. Follow this exciting project towards the Olympic Games 2020 via


2. New Headquarters KNWU

Innovation also has everything to do with creating the right working environment for the employees. At the KNWU, the relocation of headquarters offered an opportunity to take a step here. With the new 'club house' in the middle of the sport at Papendal a step was taken towards; open structure, teams, scrum, connection with the outside, cooperation and hospitality. 
[This is a project during my time as CEO of Dutch Cycling (KNWU)]


3. SoiGneur

Soigneur Agency is a full-service media company and online platform that features enduring stories and images that convey the beauty and allure of riding bikes. We work with renowned creators from all over the world and engage a large and discerning audience both online and in print. We provide premium content services, digital strategy, editorial talent management, and media influencer programmes, all tailored to our clients’ individual needs. 

In 2012, we set out to share our love of cycling with the world via Soigneur Cycling Journal, a premium print magazine and online platform that would feature enduring stories and images that conveyed the beauty and allure of riding bikes. By committing to quality and authenticity, we earned a place at the heart of cycling culture and soon developed an agency we are proud of.

We reach over 3.000.000 cycling enthusiasts worldwide.

Website -
Facebook -
Twitter -
Agency -

Find out more about Soigneur


4. Eindhoven airport

Digital strategy for Eindhoven Airport. Nr 2 airport in The Netherlands. Digital content strategy based on Always Easy promise. This is an IN10 project.


5. london heroes

Our own native app, designed and developed especially for the first Social Games, in London 2012. This app aggregated all Twitter feeds of Olympic athletes, press and influencers in one smart app. This is a Fans First project.



6. Get lost in ROTTERDAM

My all time favorite :). Dare to discover the city by getting lost. A pre-iPhone era app concept for the City of Rotterdam. Someday I will launch a new version of this great idea. Watch the video (in Dutch) of two girls getting lost...This is an IN10 project. Concept by Thijs Biersteker, Nicole Sanberg, Roxan Goeting - van den Berg.


7. Olympic magazine

Editorial concept for the official iPad magazine by NOC*NSF and Sanoma. A Fans First project.


8. bovag

Digital strategy for BOVAG. BOVAG is a trade association of about 9,500 entrepreneurs engaged in mobility. An IN10 project.