A small selection of projects and cases that make me proud.



I'm co-owner/founder of Soigneur, a platform with a love of racing bikes. It consists of a combination of magazine, website and social media. As a platform, Soigneur offers a varied selection of background stories, analyses, interviews, photo reports, columns, infographics and poetry by renowned international authors, photographers and designers. Soigneur recounts the past, the present and the future. With Soigneur we reach over 500.000 cycling enthusiasts in the world.

Find out more about Soigneur


Eindhoven airport

Digital strategy for Eindhoven Airport. Nr 2 airport in The Netherlands. Digital content strategy based on Always Easy promise.
This is an IN10 project.


london heroes

Our own native app, designed and developed especially for the first Social Games, in London 2012. This app aggregated all Twitter feeds of Olympic athletes, press and influencers in one smart app. This is a Fans First project.



Get lost in ROTTERDAM

Dare to discover the city by getting lost. A pre-iPhone era app concept for the City of Rotterdam. Someday I will launch a new version of this great idea. Watch the video (in Dutch) of two girls getting lost...This is an IN10 project.


Olympic magazine

Editorial concept for the official iPad magazine by NOC NSF and Sanoma. A Fans First project.



Digital strategy for BOVAG. BOVAG is a trade association of about 9,500 entrepreneurs engaged in mobility. An IN10 project.